WideOrbit Inc. has hired Brian Burdick as executive vice president of digital and programmatic.
He will be based in Seattle, Wash., and will be responsible for leading the broadcast software provider’s digital and programmatic business, which includes WO Central, the company’s online marketplace for buying and selling media, and digital services companies Fivia, Abacast and Admeta.
WideOrbit has been investing in expanding its digital offerings, and Burdick will play a lead role in this endeavor, a release said. He will oversee global sales, business development, operations and product direction for the digital and programmatic business.
His immediate focus will include ensuring a smooth transition for the recently acquired companies, synchronizing the integration and development of the digital and programmatic services platforms, increasing the sales, development and support teams across the business unit and ensuring continued revenue growth of the new subsidiaries and the digital and programmatic business.
Burdick has held executive roles in several ad tech companies and been involved for industry innovations, the company said. He has product development experience in multiple large-scale online ad serving systems and associated machine learning-based ranking systems. Burdick was a founding member of Microsoft AdCenter, which he designed and developed. He was also chief technology officer at AdECN, where he and his team pioneered the Real-Time Bidding Ad Exchange. Burdick has held senior executive positions, including chief technology officer at PrecisionDemand (acquired by AOL) and senior vice president of technology at Specific Media.