Arbitron will survey radio listening of Chinese-American consumers using bilingual Chinese-English diaries in the Los Angeles and New York metropolitan radio markets in Winter 2005.
The company said this is the first time it will use the Chinese-language version of its radio diary to track the listening habits of Chinese-Americans.
The study will be done on behalf of Multicultural Radio Broadcasting Inc.
Winter Book to Include Chinese-American Listening
Winter Book to Include Chinese-American Listening
