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Winter Book to Include Chinese-American Listening

Winter Book to Include Chinese-American Listening

Arbitron will survey radio listening of Chinese-American consumers using bilingual Chinese-English diaries in the Los Angeles and New York metropolitan radio markets in Winter 2005.
The company said this is the first time it will use the Chinese-language version of its radio diary to track the listening habits of Chinese-Americans.
The study will be done on behalf of Multicultural Radio Broadcasting Inc.

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