WOGL, Phillies Partner on HD4 Channel

CBS Radio’s ‘Phillies 24/7’ said to be first HD Multicast Channel dedicated to an MLB team
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WOGL(FM) in Philadelphia is dedicating an HD4 channel to the Philadelphia Phillies.

The channel launches today as the Phillies take on the Houston Astros in their home opener this afternoon.

Both the Phils and CBS Radio say “Phillies 24/7” is the first ever HD Radio multicast station exclusively dedicated to a Major League Baseball team. Sister station WPHT(AM) is the Phillies radio broadcast flagship station and the HD4 programming on WOGL extends that relationship.

CBS Radio Philadelphia SVP Marc Rayfield said “There is an insatiable appetite for this team,” and the HD platform allows CBS Radio to use new technology to bring Phillies related content to their fans 24 hours a day, 365 days a year while Phillies SVP of Marketing and Advertising Sales David Buck said “Creating this channel for our fans is a natural way to give them even more access to the team.”

Phillies 24/7 will air continuously throughout the year and feature live play-by-play of every regular season Phillies game on-air at 98.1 WOGL HD4, plus game re-broadcasts the following morning at 9 a.m. Fans can hear behind-the-scenes action at Citizens Bank Park; “Phillies Today,” a daily look at all things Phillies on the field and off; “Phillies Phorum,” a weekly opportunity for fans to ask questions via email, Facebook and Twitter; and “Phillies Playlist,” a look at what’s playing on a different Phillies’ MP3 player each week.

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