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Woodline, Howland Launch Broadcast Furniture Division

Woodline, Howland Launch Broadcast Furniture Division

A familiar name will team up with a new name to offer furniture systems for broadcasters.
Dave Howland is heading up Designcraft, a new division of Woodline Furniture, based in the Grand Rapids, Mich., area. Howland was with Audio Broadcast Group for 27 years, working his way up from the shipping department through sales, eventually to become part-owner. ABG was sold to Harris Corp. in 1999.
Howland is coming off of a year’s retirement to work as VP of sales and marketing for Designcraft, which he says will offer three lines of furniture, called Dura Tech, Pro Standard and Premium, with various degrees of customization. Woodline is owned by Rob Smit, who met Howland during the latter’s ABG tenure.
Howland’s sales office is in Rockford, Mich. Contact info: (616) 874-2037 or e-mail to [email protected].