WorldSpace Expands Senior Management Team

Satellite Radio Company WorldSpace expanded its senior management team with the appointments of Shishir Lall in India as managing director of operations, and Stephen Horn at the Silver Spring, Md. headquarters, as chief marketing officer.
As managing director of WorldSpace India, Shishir Lall will spearhead the company’s business operations in that country to drive sales and marketing efforts. Lall has worked at consumer products companies including Brooke Bond, Unilever, and Pepsi. Lall helped launch Pepsi in India and was responsible for marketing and sales operations for nine years before becoming international vice president responsible for South Asia Franchise Operations. He most recently served as president of payphone company Zip Telecom. Lall replaces Deepak Varma, who will now manage business development activities.
Stephen Horn joins WorldSpace as chief marketing officer and will lead sales and marketing initiatives. Horn has more than 20 years of industry experience, previously holding senior management positions at Coca-Cola Enterprises, PepsiCola and Citibank. Before joining WorldSpace, he was chief marketing officer of Gibson Guitars in Nashville.
WorldSpace claims 100,000 subscribers and says it’s the only satellite radio provider outside of North America, South Korea and Japan providing digital audio radio services internationally.