WTOP Tops Early Users of RealTraffic From Metro - Radio World

WTOP Tops Early Users of RealTraffic From Metro

WTOP Tops Early Users of RealTraffic From Metro
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Metro Networks said its RealTraffic web service has passed 30 million Web site page views this year. Subsidiary SmartRoute Systems and Maptuit Corp. are also involved in the project.
Bonneville station WTOP in Washington accounted for 3.8 million of the page views. Other users include WINS(AM) in New York, several TV stations and the Washington Post.
RealTraffic is a recent addition to Metro's web traffic product line. It uses Westwood One traffic info and a Maptuit database of North American roads. Commuters are able to set up personalized accounts to enter locations such as "work" and "home," and program predefined trips to be notified of relevant traffic incidents. Notices are sent via SMS or e-mail alert.

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