Interactive audio advertising service XAPPmedia has raised $3 million in seed funding; this is a first round of funding by private investors.
This funding round will support the development, launch and wider deployment of the XAPPmedia advertising platform, XAPP Ads. Intended for a mobile audience, the company says the ads are “hands-free and eyes-free” as well.
The company considers these ads for the “ultramobile” consumer, which means they are listening but cannot interact with a mobile screen visually or by touch, according to Executive Chairman Frank Raines.
NPR is the first broadcaster to implement XAPP Ads into its mobile app with Lumber Liquidators as its launch sponsor.
XAPPmedia intends to expand the service to other producers in 2014.