XM Exceeds 3.1 Million Subscribers; Sirius Passes 1 Million Mark

Noting it’s ahead of its year-end goal, XM Satellite Radio says it has surpassed 3.1 million subscribers.
Sirius has passed the 1 million subscriber mark, also exceeding its year-end goal.
Both XM and Sirius credited holiday shoppers for helping to push the satcasters toward their goal.
The higher customer numbers help in “reinforcing XM’s significant market leadership position in satellite radio,” said XM president/CEO Hugh Panero, while new Sirius CEO Mel Karmazin cited aggressive marketing, advertising, and an increase in consumer awareness, for helping to drive up subscriptions.