XM Surpasses 7.1 Million Customers

XM Satellite Radio added more than 285,000 new net subscribers during the third quarter for a total of more than 7.185 million subscribers.
It still projects ending the year with between 7.7 million and 8.2 million subscribers.
Starting in this quarter, XM stopped including certain rental car fleets in its subscription total, a change of about 20,000 subscriptions. This change is a result of a new marketing program that XM recently implemented with some rental fleet partners for 2007 model year vehicles; the goal of the program is to increase the number of rental cars equipped with XM and expose more potential customers to the service.