XM Satellite Radio said it ended the third quarter with 201,500 total subscribers despite a soft consumer electronics market.
The company said it also initiated its factory-installed rollout in 25 GM 2003 models and unveiled a second-generation radio, the Delphi XM SKYFi, retailing for $199 including antenna.
President and CEO Hugh Panero said XM is “on track” to hit its target for the end of the year of 350,000 subscribers.
“We’re bolstered by what is truly the second launch of XM in new vehicles from General Motors and other automakers like Nissan and Honda.”
According to XM, General Motors, which is one of its investors, expects to enable 350,000 to 400,000 XM subscribers for the 2003 model year.
XM Tallies 200,000, Still Sees 350,000 By Year-End
XM Tallies 200,000, Still Sees 350,000 By Year-End