Call it a meeting of creative and creative.
Yamanair Creative Worldwide, provider of radio ad and sales services, has signed Dial Global’s TM Creative creative services arm.
Specifically, Yamanair’s Cash by Creative radio advertising service will be using TM Creative as a service provider for customized radio ads and other ad campaign tools such as “copywriting, commercial production and retail jingles,” according to a release.
Yamanair promotes itself as “the anti-advertising agency.” In the announcement, CEO/CCO Yaman Coskun described TM Creative as being “as passionate about radio creative as we are.” Coskun was a creative director for a number of big stations, and he helped found Clear Channels’ Creative Services Group. He left there in 2007.
