Yangaroo has made upgrades to its digital media distribution technology.
The Canadian company said DMDS Burn brings watermarked CD burning to the desktop, while Agentless Ad Delivery enables Web-based access to DMDS for radio ad spots, eliminating the need to download the DMDS Agent.
DMDS is the company’s Digital Media Distribution System.
“DMDS Burn, created in response to client needs, allows clients to use their DMDS Agent to produce audio CDs at their desktop that are individually watermarked with any data the user specifies,” Yangaroo stated.
“The entire process can be done in a few minutes, with the watermark data embedded into a CD quality audio file. Currently, record labels either have to purchase very expensive watermark burning hardware, or ship the tracks out to an external service to complete this task. Both of these alternatives are inefficient and time consuming.”
Agentless Ad Delivery increases portability and expedites access to DMDS by allowing for radio ad spots and traffic details to be downloaded from any Internet-connected PC or Mac. The latter feature will be added to the music delivery service in the new year.