On Friday, Dec. 16, Edison Research presented its “Top 10 Findings of 2022.” Findings detailed everything from podcast consumption both nationally and globally and smart speaker ownership to in-car listening habits among different generations.
One of the key findings pertaining to the radio and broadcast industries is that monthly podcast consumption among Americans is both strong and consistent.
According to Edison Research, an estimated 109 million Americans listened to a podcast in the last month — which equates to 38 percent of people aged 12 and older.
Edison did note that there ahs been a slight dip in listening numbers (and related percentages) from 2021 to 2022, which is presumably from a general shift back to pre-pandemic routines.
While the U.S. has a strong audience for podcasts, globally, Canada, the U.K. and Australia all outrank the U.S. in their percentage of monthly podcast listening among those aged 18 and up.
Edison Research teamed up with Infinite Dial to present the global-focused data shown below.
Finally, in its report, Edison highlighted the substantial increase in spoken word audio listenership over time, specifically for younger generations. Overall, there has been a 45 percent increase in the time spent listening to spoken word audio since 2014 (of the U.S. population aged 13 and older).
For those aged 13–24, Edison reported a 117% increase in listenership in the last eight years.
This is Part 2 of a two-part series on Edison Research’s Top 10 Findings of 2022. Read Part 1.