Media and marketing agency veteran John M. Zamoiski has joined AdLarge Media as chief opportunity officer to support the company’s continued expansion into new content acquisitions, while also working on cross-platform integrated marketing partnerships.
Zamoiski has founded and sold three agencies over three decades. He has worked with a broad range of television, cable, radio and print clients to develop content and marketing programs. He sold his agency Bottlerocket Marketing Group to Veronis Suhler Stevenson’s Brand Connections in 2012, where he continued for two years as chairman and CEO of the subsidiary while serving as executive vice president of Client Innovation for the parent company.
Already an investor in AdLarge Media, Zamoiski has history in media: his family founded the first radio station in Baltimore in the 1920s, growing that to a distribution business in records and electronics. His own time in the industry started with Feld Entertainment, Ash LeDonne Advertising and Don Jagoda Associates before launching his first agency in 1994, which he sold in 2001. His career has also included chairmanship of the Brand Activation Association, founding chairmanship of the Agency Council of The Cable Television Association for Marketing, and induction in the Cable Pioneers as the only member who has never worked for a cable company.
“We have a business relationship that goes back more than 20 years,” Gary Schonfeld, co-founder and co-CEO of Adlarge Media said in a press release. “John’s keen understanding of the marketplace positions us to be able to create opportunities for the company and for our clients.”
Zamoiski founded three successful companies; Vertical Mix Marketing, Vanguard Entertainment Marketing Group, and Bottlerocket Marketing, all of which were top 100 agencies and all have been acquired.
He also served as an adjunct professor at NYU for 10 years while guest-lecturing at different Universities. His extensive background includes sales, management and marketing for such clients as NBC, Toys-R-Us, Ameriprise Financial, The Weather Channel, AT&T and others.
AdLarge Media is an independent audio advertising sales company in the U.S., representing radio, digital and mobile content providers.