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Best of Show: ENCO SPECai Spec Ad Creation

A tool for your radio sales team

We are featuring the products that won the Radio World Best of Show Award at the 2024 NAB Show. Winners were chosen by a panel of engineers and RW editorial staff for their innovation, feature set, cost efficiency and performance in serving the industry. information about how the program works can be found in an FAQ here.

SPECai is an ad creation platform that allows a broadcast sales team to create compelling, localized spec ads on demand within seconds while sitting with clients.

The platform delivers multiple script options and provides account managers with creative tools to build professional-sounding spec ads, including male and female voice options, voice tones and a music bed library. 

It was shown in an early version last year. The fully formed SPECai became available in October thanks in part to contributions from ENCO partners Benztown and Compass Media Networks. 

Dave “Chachi” Denes and Ken Frommert are with Paul.

Photo credit: Jim Peck

Read more coverage of our Best of Show recipients.

[For More News on the NAB Show See Our NAB Show News Page]

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