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Inside the July issue of Radio World International

Read about Shanghai’s Love Radio, covering live events, simulcasting strategies, smartphone and tablet apps, and more

Located on China’s Pacific coast, Shanghai is the country’s biggest city with a population exceeding 26 million people; three times that of New York City (8.55 million). It is also a city that loves its music, and no radio station captures that idea more than Love Radio 103.7 FM. The station, on air since 2005 and targeting 30- to 55-year olds, claims first position in the city as music format radio station among the mobile population, and second in the overall ranking. Discover the station’s strategy and more in the July issue of Radio World International.


How to Cover Live Events Successfully
Here are some ways to ensure effective linking of all sites in an expanded network.


What’s Your Simulcasting Strategy?

Broadcasting simultaneously in digital and analog can either enhance or stifle your station.