A new Radio World webcast series, beginning in March, will help managers and engineers get a better grasp on technologies that can advance their organization’s goals.
The series “Running Radio Today: Produce, Deliver, Profit” is free. Produced by Radio World and hosted by Editor in Chief Paul McLane, it will have three parts, one per month focused on a different part of the radio broadcast business mission and workflow.
Each part features presentations from leading technology vendors, plus a roundtable discussion with Paul and a co-host from the broadcast engineering community.
The first of the series on March 17, “Produce,” will focus on trends and tools for how radio content is created. The 2020s have brought streamlined studio workflows, centralized network designs and expanded remote capabilities. What are the implications for content creation, from the microphone and automation system to the control surface and AoIP network? Discussing those questions with Paul will be technology experts from sponsors Telos Alliance, RCS and Comrex. Co-hosting will be Jason Ornellas, regional director of engineering for Bonneville International and past recipient of the Radio World Excellence in Engineering Award.
The second webcast on April 14, “Deliver,” is about how distribution of content is changing. What should radio managers know about advances in transmission, codecs, streaming and other technologies that deliver your content to the listener? Is your station up to date? Joining us for this will be experts from sponsors Synthax/Digigram, Xperi, Wheatstone and Comrex. Paul’s co-host will be Rob Bertrand, chief technology officer of WAMU in Washington.
And the third webcast, coming soon, “Profit,” will focus on monetization and the use of technology that helps generate revenue for radio. Several new tools are available today to maximize all business operations of radio. We’ll find out how modern tech has infiltrated the ledgers and is improving the bottom line from companies including Marketron. Other participants will be announced soon.
