Pogue Turns His Attention to HD Radio

'The marketing doesn't lie,' though he also notes the lack of awareness
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David Pogue, the funny, theatrical "Circuits" columnist for the New York Times, turned his observant and humorous eye toward HD Radio this week.

("How do you make an HD Radio executive bang his head against the wall," Pogue asks rhetorically. "Ask him, 'What's HD Radio?'")

We're hearing from outsiders who read the column that he did a good job synthesizing the issues, pro and con. Certainly Pogue's supportive tone is one of the most positive pieces we've seen in national media of late.

He also sees the digital signal acquisition as a selling point: "You notice the difference instantly if you hear the before-and-after versions of the same channel — in the online demo at hdradio.com, for example. That’s also why the Polk radio’s design is so clever: when it tunes into an HD radio station, it first plays a couple of seconds of the regular station before kicking into HD. That way, you keep saying, 'Wow, what a difference! Sure glad I bought that radio!'"

Well worth a read.


HD Radio Has Arrived

We know that more than 1,300 radio stations are broadcasting the new format, but taken by itself, that raw number doesn’t tell us much.