Radio World: What do you anticipate will be the most significant technology trend that radio professionals should be watching for at the 2022 NAB Show?
Alfonso Lopez: As technology develops and the world is in constant change, I believe that the next technological breakthrough is everything related to the blockchain. We need to take a closer look at this technology and find ways to adapt it to the broadcast industry. How? This is a big question. This technology is too new and unclear to many. My first thoughts are creating exclusive content through NFTs (Non-Fungible Tokens) and having them on a NFT marketplace to monetize programs.
RW: You are accepting cryptocurrency as a form of payment. Is there demand, and what challenges or questions does this bring up?
Lopez: As we believe in technology, accepting this type of payment gives our customer more flexibility by the time they make their purchases. Some emerging markets have many restrictions to send international wire transfers and doing it by crypto payments is faster and less expensive.
RW: What will be your most important product news or exhibit theme?
Lopez: Ever since 305 Broadcast separated its partnership with Elenos SRL in 2019, this NAB is the first time we have had the opportunity to show our two new lines of FM transmitters, both made in digital with local support in the U.S.
These include the NEXT Transmitter Series, manufactured by ABE Electronics (Booth W4722) and the SWAP Transmitter Series, manufactured by Teko Broadcast (Booth N3833).
RW: If you are introducing a new product or feature, how is it different from what’s available on the market?
Lopez: NEXT Series transmitters, which are manufactured by ABE Electronics and for sale in the Americas by 305 Broadcast, is a fully DDS compact FM transmitter with unique features such as: multiple MPX inputs, MPX IP output, hot-swapable power supplies and the possibility of redundancy of hot-plug sources. Also, built-in telemetry, built-in RDS, Soft Clipper, FM receiver to repeat the signal and a environment sensor to prolong the life of the equipment to have up to five years of warranty.
SWAP Series transmitters are also made in Italy. This is a truly scalable transmitter series at a very low, competitive price.
RW: You wrote elsewhere that the pandemic has prompted your company to develop different channels of communicating with clients. Can you expand on that?
Lopez: This pandemic has forced us to find a way of communicating and connecting digitally. More likely, in 305 Broadcast we have improved in answering in a different moment and today we are prepared to offer a variety of products and media streaming equipment that is pushing us up to step forward in communications among persons, companies, entities and media from any part of the world.
Moreover, 305 Broadcast, besides offering to our Latin American clients the opportunity of buying from our headquarters in Miami, offers a diversity in way-of-payment including crypto coins.
Please be sure to contact us to be of service in Latin America! We do have a satellite commercial company in Mexico and Colombia, countries in which it is possible to bill the buyer in local currency and also give special advice in all the customers paperwork as well as any fiscal taxation that is required.
For contact information, visit the company’s Facebook page.
305 Broadcast’s new FM transmitters can be viewed at Booth W4722 and N3833.