“Reinvention” will be on the agenda for the closing session of the fall Radio Show.
Rishad Tobaccowala will keynote the session on Thursday, Oct. 14.
“The session will focus on the continued transformation happening across the media ecosystem, changing consumer behavior, and what it means for radio,” according to organizers at the National Association of Broadcasters and the Radio Advertising Bureau.
His talk is titled “The Great Reinvention: What Does That Look Like in 2022 and Beyond?”
Tobaccowala is a senior advisor to Publicis Groupe, where he was chief growth officer, overseeing business development for clients. He wrote the book “Restoring the Soul of Business: Staying Human in the Age of Data.” Show organizers said he is considered a pioneer in digital marketing.