(click thumbnail)Screenshot of the Aspen Public Radio Web site including the StreamGuys Embedded Flash Media Player.Streaming provider StreamGuys is showing the Embedded Flash Media Player for radio stations and other audio applications for live and on-demand online streaming. It allows listeners to roam a station’s Web site while listening to the live program stream, and then retain the stream after navigating to other Web sites.
The open design lets the station incorporate branding and technical features on top of the basic template, while also providing a cross-platform approach that facilitates streaming on Flash-enabled Web browsers for PC and Mac systems.
The cross-platform approach is made viable through StreamGuys’ use of Wowza Media Servers in the backend infrastructure to re-stream live SHOUTcast and Icecast streams received from the client’s studio location.
“Using flash eliminates the need for our listeners to download new software — they simply visit our Web site, click a button and the stream plays. We want to maintain and build our audience, and the cross-browser, cross-platform accessibility of flash is very significant to that goal,” said Nikki Boxer, music director, Web developer and graphic designer for Aspen Public Radio, among the first radio stations to launch the player. The NPR member station went live with the player in late February.