programmatic
Programming and Sales
Audacia, Triton Partner on Asia Pacific Programmatic
Users can configure marketplace deals with specific buyers or brands
Programming and Sales
iHeart Launches “Private Marketplace” for Podcasts
Programmatic platform provides scale, “psychographic” targeting
Headlines
Targetspot Works With Bauer Media in Nordics
The company has ambitions to expand further in northern Europe
Business and Law
iHeartMedia Will Acquire Triton Digital
It's the latest in a string of audio-related acquisitions
Programming and Sales
AdTonos Promotes Interactive Audio Ads
Its “YoursTruly” offering was used in a campaign for Audi in London
News and Business
Vibenomics Promotes Paul Brenner to President
Also adds two ad sales professionals to OOH team
Columns and Views
How Technology Helps Radio and Its Listeners
Technology is everywhere, RAB says, and audio tech is no exception
News and Business
iHeart Announces Plans to Acquire Programmatic Partner
Broadcaster wants to buy Jelli, have it operate as a separate division
Trends - RM
Pandora Wraps Up AdsWizz Acquisition
The digital audio ad tech company will continue to operate independently
Trends - RM
Pandora Acquiring AdsWizz for Cash and Stock
The streamer will pay $145M for the programmatic ad company
Industry News
TargetSpot Teams With AppNexus for Expanded Programmatic Capabilities
Integration provides advertisers audio supply via AppNexus’ marketplace
News and Business
Frequency Launches “Dynamic Audio” Ad Campaign on Spotify
AdsWizz AudioMatic platform enables customized audio and banner ad campaign
Industry News
Jelli Says SpotPlan Is Available for General Release, Has Reached Milestones
Currently, 1,509 stations are using its technology, and it has a presence in the...
Industry News
The Trade Desk Adds Audio to “Omnichannel” Offerings
Announces new integration with Trition Digital’s a2x ad exchange, AdsWizz and Spotify
Trends - RM
Tuned Global Selects Triton Digital’s a2x Platform
Move enables firm to monetize customized mobile music apps for brands and labels through...
Industry
Programmatic May Help Radio Get a Bigger Slice of the Advertising Pie
Let's discuss an evolutionary change in technology used in the generation of revenue
Industry News
Radio Show to Host Discussion on Programmatic Ads
Three-part discussion to be led by programmatic and digital expert Matt Prohaska