The Resilience of Radio: Connecting Through Music and Real Personalities
"The medium continues to serve as a bridge that brings people together through shared...
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"The medium continues to serve as a bridge that brings people together through shared...
Survey respondents express concern that the technology will replace live talent
Respondents have ranked radio personalities' importance higher than music since 2019
Women and younger listeners feel especially connected to radio
“Even Gen Zs are leery of AI and want humans behind the mic”
Digital devices are quickly becoming the preferred way to listen to broadcast radio
However, listeners' feeling of connection to radio is at an all-time high
Audio consumption is up, but AM/FM listening flatlines
Numbers skewed towards younger and ethnic listeners
And the best part is, they are free!
Privacy concerns are the elephant in the room
Says more than one in four now listens to podcasts weekly
Latest Jacobs Media Techsurvey has good news for radio
A look back over Jacobs Media survey data tracks the evolution of consumer media use
Radio stations can sign up to participate now through Dec. 21