StationMonitor, being shown by ABC Radio Networks, provides program directors with a Web-based way to monitor music airplay on some 2,500 music stations. It can be customized to track specific stations, markets and formats; it is “powered” by MediaGuide.
The ad monitoring portion of the service allows salespeople to track competitors’ ads in 30 markets. Users can build custom panels to compare demographic and format competitors, and show advertisers that bought on competitive stations, but not on yours.
Its monitoring technology uses a network of computers to electronically “listen” to radio stations in 200 markets, and identify airplay without the use of watermarks, in-station equipment or content manipulation, ABC says.
For information contact Mike Kropp, (212) 735-1141.