Airshift Media is introducing an upgrade to its Airshift Radio suite.
The Airshift 2.0 advanced playlist manager now serves both the cartstack and playlist approach to program production. A new music clock and scheduling feature, and expanded keyboard and console interfacing possibilities, also have been added.
Airshift Media says that while program content and technology are essential to keeping an audience, a radio station must generate increasing revenues. Airshift Radio 2.0 integrates with the Ericsson IPX brokerage system. The listeners’ premium rate text messages provide additional content for the presenter and instant cash receipts for the station, leaving all administration with IPX.