AirTime Assists Content-Tracking, Marketing

Allows stations to build their own online community, engage audience, and track data
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BERLIN — The new Airtime content-tracking and marketing tool from OnAir is designed to help radio and television broadcasters strengthen their station’s marketing strategy.

Able to create specifically designed online surveys and marketing campaigns, the Web app allows users to interact with their audience, track topics, content, music and other media.

With its comprehensive dashboard, Airtime allows users to handle such tasks as sending marketing emails, preparing targeted surveys, gathering and examining real-time survey results, as well as managing community members.

The Airtime music research module features unlimited song testing, email notification when in-tab survey target is reached, song-potential detection, customization of song results and integration with MusicMaster scheduling. The marketing module lets users use html templates and send unlimited bulk HTML emails, while the tracking module allows for open-ended, single-answer or multiple-choice questions; embed audio, video and graphics.

Scalable and customizable, Airtime is operated in the cloud. The system’s frontend can be incorporated into a standard or mobile website. Airtime can be integrated into a IOS or Android smartphone app.

For information, contact OnAir in Germany at +49-30-859-559 or visit www.onair.de.

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