The job of SMS Campaign Manager from Broadcast Electronics is to create mobile text ad campaigns.
SMS Campaign Manager has tools for building mobile text subscriber databases, fine-tuning campaign schedules and messages, issuing messages and reporting and tracking campaign operations and results.
Senior Product Manager, Studio Products, Jim Roberts said, “With this new interactive line, we are combining the interactivity of the Web with the immediacy of radio to enhance the listener experience and give broadcasters some exciting new revenue opportunities.”
SMS Campaign Manager will be demonstrated along with BE’s other Web tools, CrowdControl and DJ Wall, at the Radio Show in Chicago, Sept. 14–16.
