(click thumbnail)Form 355 data entry screenBroadView Software is demonstrating a module it says addresses the commission’s forthcoming Form 355 advanced TV disclosure requirements.
The company says the solution is based on its experience in handling government reporting requirements, similar to Form 355, in other jurisdictions.
The Form 355 solution simplifies and largely automates the process of reporting the information required by the FCC by repurposing data already stored in a station’s programming system. Station managers fulfill the new requirement with reduced effort by leveraging existing data combined with additional collection specific to Form 355.
“Some fear that meeting the new Form 355 report will require adding staff and significant resources, but our tools accomplish this with a few minor additions to the existing workflow,” said Michael Atkin, BroadView founding partner and president. “[We combine] separate threads of information from traditionally stand-alone programming and traffic systems to meet larger business and management information needs, and this approach is ideal for addressing the new FCC requirement.”