BroadView Introduces Management Information Software

System can be end-to-end or integrated into an existing infrastructure.
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BroadView Software, a developer of broadcast information management systems, will show a product offering integrated traffic and sales management for radio.

F.R. "Bunk" Robinson, radio sales director, said: "We take an enterprise-wide perspective to information management. Sharing these information resources — whether at a station, group or network level — creates tremendous gains in efficiency and utility."

BroadView's radio broadcast-oriented product is being used for traffic, billing and sales at approximately 50 radio stations.

It is a modular, scalable management information system; alternatively, individual elements such as traffic can be integrated within an existing infrastructure. Its functionality includes tools such as roll-up reporting and it is scalable from standalone stations to large radio networks, supporting an unlimited number of channels.

Booth: 721.

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