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Company Aims Text Messaging Service at U.S. Radio Stations

Company Aims Text Messaging Service at U.S. Radio Stations

Spark Network Services deals with text messaging says the initial target for its new PromoTXT product is the radio i ndustry.
PromoTXTRadio is an in-studio text messaging system. Air talent can launch a text messaging promotion and receiver immediate interactive feedback from listeners.
Initial applications include votelines, contests, dedications, requests, breaking news and traffic. A feature enables listeners to get the playlist or station jingle ringtone sent to their cell phones.
A company official said in the announcement that the texting business in the United States “is really taking off now. It’s no longer just a teenage fad.”
While contests and voting are probably the likely first uses, he said ringtones are an attractive feature. “Imagine, immediately after a song plays on the radio and the jock says that you can get the ringtone by simply text messaging a short code from the listener’s cell phone. Billing is done directly to the listener’s phone bill and the ringtone arrives immediately.”
Spark’s parent company is
Booth: 603
Info: click here.