Company Aims Text Messaging Service at U.S. Radio Stations

Spark Network Services deals with text messaging says the initial target for its new PromoTXT product is the radio i ndustry.
PromoTXTRadio is an in-studio text messaging system. Air talent can launch a text messaging promotion and receiver immediate interactive feedback from listeners.
Initial applications include votelines, contests, dedications, requests, breaking news and traffic. A feature enables listeners to get the playlist or station jingle ringtone sent to their cell phones.
A company official said in the announcement that the texting business in the United States “is really taking off now. It’s no longer just a teenage fad.”
While contests and voting are probably the likely first uses, he said ringtones are an attractive feature. “Imagine, immediately after a song plays on the radio and the jock says that you can get the ringtone by simply text messaging a short code from the listener’s cell phone. Billing is done directly to the listener’s phone bill and the ringtone arrives immediately.”
Spark’s parent company is AdvancedTele.com.
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