Planning for the 2022 NAB Show is ramping up, and Radio World is asking exhibitors about their plans and expectations.
Doug Ferber is the Vice President of Sales for the Americas at Tieline, which will be found in the Central Exhibition Hall of the Las Vegas Convention Center.
Radio World: What do you anticipate will be the most significant technology trend that radio professionals should be watching for at the 2022 NAB Show?
Doug Ferber: The biggest trend remains to be the investment in home and remote studios. Have you noticed that the shared workspace business now has AV studios equipped with the usual audio/video equipment and some have audio transport capabilities? As we projected at the start of the pandemic, the probable permanence of remote broadcasting is necessitating the need for better audio equipment away from the main studio location. Long way to say that the wonky setups in 2020 began giving way to better, more sophisticated, higher quality audio equipment like Tieline. Next would be centralization. We are selling a ton of Gateway units to broadcasters that want to consolidate studio operations.
RW: What will be your most important product news or exhibit theme?
Ferber: Since the last NAB convention we have launched the Gateway and Gateway 4 codecs, so this is the debut for these multi award-winning codecs at the show. Already they are extremely popular and have sold well for STLs, networked audio distribution, and remote broadcasts. There is sure to be plenty of interest in these codecs as well as the best remote codec in the business – the ViA. Broadcasters continue to expand remote broadcast workflows throughout the U.S. and the ViA spearheads this with its capability, flexibility, and reliability.
RW: If you are introducing a new product or feature, how is it different from what’s available on the market?
Ferber: It’s no secret that Tieline believes in IP interoperability within the broadcast plant. Tieline recently added the RAVENNA protocol to Gateway and Gateway 4 codecs and now we can announce native support for Livewire+ AoIP networking in both these codecs. This delivers seamless interoperability with Livewire+ networks, which delivers simpler routing and easier control of networked IP audio streams within Livewire installations. Previously, interoperability with Livewire+ was only available in AES67 compatibility mode. We also have plans to add full support for Dante in coming months with an optional Dante card. No other codec offers this level of flexibility and interoperability.
RW: How has the lack of physical trade shows for the past three years affected your company’s clients or your own business?
Ferber: We absolutely miss seeing our customers “in the flesh”. While we have sold a lot of AoIP equipment during the pandemic, we are very optimistic about the opportunity to demonstrate our products first hand rather than on a Zoom call. Believe me, we did the best we could through virtual means, but we await the upcoming trade shows with bated breath and anxious anticipation. And this would be a good place to recognize that many of us have lost clients and friends to Covid-19 and we look forward to reuniting with everyone at a trade show near you soon starting with the NAB.
Tieline booth: C1707