Radio consultant Valerie Geller has updated and expanded her tome “Creating Powerful Radio: Getting, Keeping and Growing Audiences for News, Talk, Information & Personality,” with a new edition and a new title.
The book is “Beyond Powerful Radio: A Communicators Guide to the Internet Age for News, Talk, Information & Personality, Broadcasting, Podcasting, Internet & Radio.”
According to Geller this version has been “updated for multiplatform, new media and PPM, etc.” It has added 11 chapters and is approximately 500 pages compared to 320 for “Creating Powerful Radio.”
The publisher is Focal Press. Early birds can receive a 15% preprint discount from Amazon.
Geller will be at the NAB Show bookstore for a signing Tuesday April 12 at 10 a.m.