Google, sponsor of the opening reception at the show, will demonstrate the SS32 and Maestro radio automation systems.
These systems connect advertisers and agencies directly to radio stations with a platform that automates sales, scheduling, delivery and reporting. The result, according to the company, is greater control over quality and operating costs while maximizing revenue and accountability.
As previously reported, Jim Woods, formerly of Harris, is now director of automation for Google’s dMarc radio automation division. Woods is managing the release of the next generation of Scott SS32 and Maestro automation systems.