IBC Exhibitor Viewpoint: Charlie Gawley, Tieline

With increasing pressure on broadcasters on ways to reduce operational costs, the company is focusing on cost-effective solutions for program distribution
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As IBC2015 gets closer, we continue our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Charlie Gawley is vice-president for sales at Tieline.

Radio World: How has business been for the company since last year’s IBC Show?

Charlie Gawley of Tieline
Charlie Gawley: It has been a very busy year for Tieline, we’ve been doing well in all our markets with major wins for audio distribution and STL in the United States, Europe, Asia, Africa and domestically in Australia. The ongoing development of our product line is paying dividends, in particular where we work closely with existing and prospective customers in delivering to their specific requirements, something they truly value.

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RW: What do you anticipate will be the most significant technology trend at the IBC2015 Show?

Gawley: For some manufacturers in our space it will be IP. For Tieline, IP is not a new paradigm as we have been enabling broadcasters to conduct rock solid OB’s over the public Internet for the last decade. With increasing pressure on broadcasters to reduce operational costs, they are looking for cost-effective solutions to distribute programming and replace costly satellite, circuit switched and MPLS IP infrastructure.

RW: What new products will your company be showing?

Gawley: It will be a worlds first: a multi-channel, multi-network 1RU codec capable of doing multiple discrete connections over IP, SIP, ISDN and POTS in different encoding formats all at the same time. We will also be showcasing our new HTML5-based user interface that provides a comprehensive engineering interface and a separate simplified talent interface. 

RW: Why should attendees visit your booth?

Gawley: Visitors to IBC2015 should see us so we can share with them our new features and improvements in our product line and explain our future roadmap. It’s also a good opportunity for us to gather feedback on how we can further meet the broadcasters’ ever changing requirements. We are looking forward to meeting with existing partners and new ones.

RW: The Internet has changed the way people do business. Some would say that it has rendered shows such as the IBC obsolete. Is this true?

Gawley: I would have to disagree being primarily in the hardware business there is an old but true saying: “Seeing is believing, Touching is confidence.” Nothing beats being able to pick up and hold the product in your hands and use it. More importantly face-to-face contact is a must with customers, which sometimes can be the first time you meet them in person.

RW: You’re a show veteran, what’s your favorite thing about the show?

Gawley: The ability to meet with your customers, distribution partners in one place

RW: Least favorite thing?

Gawley: There is nothing not to like 

RW: Will you be attending any sessions or looking forward to any events?

Gawley: We will be attending a few sessions and look forward to the EBU NACIP Meeting

RW: How has IP technology affected you?

Gawley: As a manufacturer Tieline has been a pioneer in adopting IP for audio delivery over the most challenging of networks — the Public Internet. We have always embraced new technologies and we believe we have brought some innovation to our field. We were the first non-European manufacturer to integrate the EBC NACIP #3326 standard in our codecs and to provide broadcasters with the first iOS codec, ReportIT as well as Dual Stack IPv4/v6 compatibility.