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Inergize and Adpay Debut Mobile Deals App

App package designed to corral the stampede of local ads escaping radio stations

Inergize Digital, an online media management company, and Adpay, an online ad company, have united to develop News Synergy Deals, a “geo-fenced” coupon/discount generating app package for Apple iOS products and the Android platform.

The app suite was developed for “local media” outlets such as radio stations, TV stations and newspapers as a way of expanding their ad revenue-generating capabilities to mobile devices.

The package is designed to give local media companies control of the local mobile coupon/deal market rather than relying upon alliances with third-parties such as Groupon or being cut out altogether.

Inergize Digital Senior Vice President and General Manager Jason Gould said coupons, discounts and deals “are among the fastest-growing segments with consumers.” He said the package lets radio stations control their brands, build their consumer databases and generate deal revenue.