Inergize Digital, an online media management company, and Adpay, an online ad company, have united to develop News Synergy Deals, a “geo-fenced” coupon/discount generating app package for Apple iOS products and the Android platform.
The app suite was developed for “local media” outlets such as radio stations, TV stations and newspapers as a way of expanding their ad revenue-generating capabilities to mobile devices.
The package is designed to give local media companies control of the local mobile coupon/deal market rather than relying upon alliances with third-parties such as Groupon or being cut out altogether.
Inergize Digital Senior Vice President and General Manager Jason Gould said coupons, discounts and deals “are among the fastest-growing segments with consumers.” He said the package lets radio stations control their brands, build their consumer databases and generate deal revenue.
