Inovonics plans to team with software company Arctic Palm to demonstrate RT+ and tagging technology at the NAB Show.
They'll talk about how Arctic Palm's Center Stage Live software and a Model 730 RT+ enabled encoder from Inovonics can help broadcasters generate revenue from advertising, data stream leasing, web site traffic and song sales.
"When RT+ was introduced in 2006 it was simply intended as a way for FM receivers and mobile devices to take incoming Radio Text and not only display it, but actually identify specific fields in the text such as artist, song title, phone number or even web address," Inovonics states.
"Once a receiver or mobile device is able to distinguish these fields, the whole process becomes interactive and listeners can initiate actions such as calling a phone number, voting by SMS or connecting to a web address."
With the explosion of the mobile device market, and with FM receivers now in Apple's iPod, Microsoft's Zune and other devices, "RT+ offers broadcasters huge potential for ensuring greater listener loyalty, and new ways of branding the station and generating revenue."
Center Stage Live won the Radio World "Cool Stuff" Award at last year's NAB Show, as did the Inovonics Ino mini 703.