Land Rover to Carry HD Radios

BMW expands its offerings; the format's backers say 13 car brands are now on board
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An additional automobile manufacturer is carrying HD Radio, and another automaker is extending its digital radio offerings.

Land Rover is making factory-installed HD Radio receivers available to its U.S. customers across the entire 2010 model year product line. HD Radio technology will be integrated into the factory-installed audio systems that already feature options for satellite radio, CD and MP3 player connections.

Land Rover is a new brand to carry the technology. To date, HD Radio's supporters point out, 13 brands have announced plans to include HD Radio technology in current or future models: Audi, BMW, Ford, Hyundai, Kia, Jaguar, Land Rover, Lincoln, Mercedes, Mercury, Mini, Toyota Scion and Volvo.

Also, this week, BMW said it's expanding its HD Radio offerings to include IBOC technology as standard its 2009 Model Year 7 Series and 6 Series vehicles. The coupé and convertible are in dealerships now.

BMW began offering HD Radio receivers in 2005, when it offered digital radio as an option in its 2006 6 and 7 Series models. In March, BMW endorsed the concept of broadcasting real-time, high-speed traffic information via HD Radio.

Both the HD Radio car announcements came out of the New York International Auto Show this week.

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