Destiny Media Technologies is introducing MyPlay MPE, a service for independent record labels and artists that delivers releases over the Internet directly to radio station program directors, music directors and other industry users.
The self-serve automated system lets users post songs for consideration for airplay at a cost less than that of producing and shipping physical CDs, the company said.
Dean Ernst, vice president of MPE Operations, said as the company’s Play MPE system grew, there was a need for independent labels to distribute tracks in the same fashion as the major labels.
“My Play MPE is an affordable distribution service that enables indie labels and artists to directly reach key decision-makers at radio stations throughout North America on a track-by-track basis, while taking advantage of the benefits of Play MPE,” he stated.
Booth: 627
