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NAB Sneak Peek: WideOrbit Shows Media Sales 6.62

WO Analytics Updates dashboard tools

Broadcast business automation developer WideOrbit has a new version of its WO Media Sales suite available for the NAB Show. Version 6.62 of the sales management platform offers new research reports such as Multi-Demo/Daypart Ranker. The company describes it as providing “a snapshot across multiple dayparts and demos to show station performance.

Another new report is Benchmark Report, which “compares one stations reach against other stations based on number of spots.” And there’s also Station Duplication, showing “what percentage of one station’s audience listens to another station.”

In addition to the latest in WO Media Sales there’ll also be the latest in WO Analytics, the data crunching program for analyzing what the other WideOrbit programs are saying.

According to WideOrbit there are new dashboard tools available. The Director of Sales Dashboard “includes a complete overview with seven mini dashboards and over 25 major reports,” the company says. Executive Dashboard “delivers high level group pacing by revenue group, focused events, category performance and daypart trends with drill-down capabilities and Political Monitor “provides group wide and station specific political sales analysis with LUR monitor and rate driver,” WideOrbit explains.

NAB Booth: N5129, N5829