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PhoneBox Gets Social

NAB Sneak Peek: Advances from Broadcast Bionics bring broadcasters closer to audience

Version 4 of the PhoneBox talkshow system from Broadcast Bionics features the On Air Social Interaction System.

PhoneBox4 with OASIS, which will be at the NAB Show next month, brings interactivity to the radio studio by managing Twitter, Facebook, Google + phone calls and codecs in one piece of talkshow software. The result is a telephone system that incorporates social media.

The system enables smart filtering of tweets, blogs and posts as well as call routing. PhoneBox4 ties to the broadcaster’s playout system, giving users instant access to artists’ official Facebook and Twitter pages. Equipped with advanced features to control phone calls, the company says that PhoneBox4 sports a new user interface with cutting-edge touchscreen capabilities.

PhoneBox4 lets broadcasters be a part of what’s going on outside the studio — follow hot topics, search celebrity tweets, use for readouts, and tweet back from the studio, for example. Featuring SMS and email too, PhoneBox4 is a complete communication tool, says the company.

NAB Show Booth: C1122