Adthos said users of its ad sales platform now have more opportunities to personalize or target their audio advertising after it added about 75 data APIs.
“The new APIs cover a wealth of different interest areas including sports, travel, finance, retail, news and many more,” it said in its announcement.
“Advertisers will now be able to add extra dynamic information based on data from sports matches such as football, travel data including TSA and other airport wait-times, and updates from the stock market, forex or crypto. There’s the option to utilize price data from retail giants such as Target and Walmart. And they can also engage their audiences with the latest news from Reuters or Google and help share important public health information on issues such as Covid and Monkeypox.”
An Ads Template feature gives the ability to generate ads as part of a suite of preproduced templates that include many of the data APIs. The company said users can create audio ads that can be targeted through the insertion of these elements.
Adthos is part of Wedel Software. It has posted audio demos to provide examples.