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Marketron NXT Aims at Revenue

Integrates air and digital campaigns into a single platform

Marketron, Marketron NXT, broadcast business softwareBroadcast business software developer Marketron has released NXT, a digital advertising management platform.

The company says that NXT was built specifically for radio business usage. It can manage radio station broadcast and digital campaigns.

[Check Out More Products at Radio World’s Products Section]

Marketron CEO Jim Howard said, “The radio industry is in a period of rapid transition, and we are here to enable our industry to successfully bridge to the new future … With Marketron NXT, we have leveraged our deep knowledge in radio and digital advertising to create an offering that will bring the same success to radio groups of all sizes.”

Marketron says that NXT “consolidates all major digital categories into a single system that includes capabilities for proposal creation, order entry, execution of radio and digital, campaign reports and invoicing.” In addition it offers “easy-to-use proposal creation tool that gives broadcast sales representatives access to premium, third-party digital inventory. Within a single platform, sales teams are able to package all products and multiple tactics — air time, third-party digital display ads, non-spot revenue, O&O digital, sponsorships and more — into a single proposal with consolidated order entry, full invoicing and reporting.”

Marketron Senior Vice President of Product Jimshade Chaudhari said, “With the ability to create professional proposals in minutes and then show digital campaign ROI through detailed reporting, sales teams can demonstrate additional value to advertisers and increase the likelihood of renewals. Automatic creation of insertion orders reduces time and the potential for error, and Marketron NXT’s end-to-end workflow makes it easy for business offices to track invoices, payments and margins,”