NextKast has launched NextTraffic, a built-in traffic and billing system for its automation platform NextKast OnAir.
“NextTraffic is fully integrated into the NextKast OnAir platform and serves as a complete alternative to third-party traffic systems for broadcasters seeking an all-in-one solution,” the software company said in its announcement.
For stations using an external traffic system, it said, NextKast OnAir continues to supports third-party traffic integration.
“Unlike traditional traffic solutions that require separate software, exports and manual reconciliation, NextTraffic is fully integrated into NextKast OnAir, automating the entire advertising workflow from client order to proof-of-play and invoicing.”
It said this creates a single streamlined system that eliminates third-party traffic software.
The system uses a patent-pending Traffic Tag System that embeds a unique tag into each commercial. The tag contains scheduling data such as advertiser, campaign details, dates, rates and frequency. The company says this allows ads to be automatically scheduled, verified and logged without spreadsheets, manual logs or reconciliation.
“Using the embedded traffic tag, a single ad can be sent to one or multiple stations and automatically schedule itself based on its campaign parameters.”
Once received, the ad determines where and when it should air, without manual input. {layback is logged and audited automatically.
According to NextKast, this approach is especially beneficial for independent operators running multiple stations or regional networks.
Info: www.nextkast.com/onAir/
