Network and barter advertising need not be a manual and time-consuming process for stations, says WideOrbit.
Radio Interchange is a licensed module within WO Traffic that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases.
By automating each step, WideOrbit says its solution helps stations save time and effort while reducing errors.
Several optional features are available to save more time including auto-import of electronic orders, auto-process of orders once created, auto-place of spots and auto-create of material records.
Radio Interchange is supported by integrations with the company’s Network/Barter Partners. It connects the largest networks in the country to WO Traffic customers.
Counterpoint Software is the network traffic scheduling and affidavit system for many large Network/Barter partners. Radio Interchange has a dedicated integration with Counterpoint Software, connecting their networks with WO Traffic.
Network/Barter Partners using other trafficking systems have access to Radio Interchange using WideOrbit’s API.
Additional partners can be added subject to the partner’s ability to develop communication to WO’s API structure.