The organizations said in a press release that they think this “sets the stage for how public radio stations can build new formats for long-term listener satisfaction and retention.”
“The new station, found at hyfin.org/rhythmlab/, will be an extension of the existing weekly broadcast, with similar music selections, hosting and production, but will deliver a 24/7 experience for public radio listeners to enjoy the full-features of Rhythm Lab Radio at any time of day,” Radio Milwaukee said in a press release.
Super Hi-Fi provides scheduling and automation tools that use artificial intelligence.
Show host Tarik Moody curated the music and imaging that will be heard on the station. He called the deployment “an essential experiment” for public radio, “a case study in what’s possible when you pair public radio’s expert curation abilities with the power of AI technology.”
Moody is also the program director for a new urban alternative channel called HYFIN that is heard on the HD2 channel of WYMS(FM).
Users of Super Hi-Fi technology also include iHeart Radio, Sonos Radio, Universal Music Group, TargetSpot and The Associated Press.