With CBS News Radio about to sunset, a new operator will unveil a news network promising several technological advancements.
Live Channel USA is announcing the launch of the Radio Network News Service for U.S. stations. A bridge service will be available for affiliates beginning May 23 — one day after CBS News Radio is scheduled to shut down.
While the network has roots in European broadcast technology and maintains a global hub in London, the rollout — which Live Channel calls the “Change Bulletin Supplier” initiative — is designed for the U.S. market, according to founder Dan Warren.
The network follows a traditional barter model, providing top-of-the-hour and half-hourly bulletins available in one-, three- or five-minute segments with a standard national commercial load.
Its primary differentiator, Warren says, is localization. RNN utilizes a cloud-based system to produce customized offerings designed to feel more like a regional partner.
“For example, a significant Florida story that might not make a national cut will still appear on our Florida affiliates’ bulletins but not in New York,” Warren said.
The full network will roll out on June 1. It is led by a veteran team with international broadcast experience from outlets such as Sky News, the BBC and CNN.
Stations interested in securing market exclusivity for the May 23 transition can view the schedule and technical specifications at the RNN website.
Live Channel USA is based in Daytona Beach, Fla. and works to bring content to FAST channels on connected television services.
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