The Broadcast Launch platform has relaunched as Studiio, offering a platform its developers say is better designed to handle how radio stations and podcasters manage listener communications.
The Australia-based company, Studiio, said the rebuilt platform allows broadcasters to handle listener interactions through a dashboard that supports SMS, phone calls, social media messages and messaging apps.
Studiio integrates with existing radio automation systems and metadata systems because it is 100% web-based, the company said.
Beta testing the company conducted with Australian radio stations resulted in a 40% increase in listener interactions. The platform is the culmination of that research, the company said, seven years after Broadcast Launch was first unveiled.
Studiio has three pricing tiers that begin at $39 USD/month.
