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Yangaroo, WideOrbit Have Traffic Partnership

API integration streamlines instructions between advertisers and broadcasters

WideOrbit and Yangaroo announced a partnership.

“This collaboration entails a certified integration between Yangaroo’s asset management and delivery platform and WideOrbit’s Electronic Material Instructions module within their flagship ad sales and commercial operations platform, WO Traffic,” the companies said in an announcement. 

“The integration facilitates a seamless end-to-end automated exchange of traffic instructions, effectively eliminating errors and saving valuable time for advertisers and broadcasters.”

A depiction of WO Traffic from the company website.

The announcement was made by Yangaroo CEO Grant Schuetrumpf and WideOrbit President Susie Hedrick, who also is managing director of traffic systems.

Schuetrumpf was quoted saying the API integration between Yangaroo and WideOrbit assures smooth and immediate exchange of data between the platforms.

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