Paladin Solutions will exhibit RadioAd.com, its Web-based search engine and mareketing portal for radio advertisements.
The company says it assists stations by providing a non-competitive “ad library” for their listeners.
Users enter their area code, select the radio station(s), select the ad category and key word and hit “GO.” Broadcasters can take action on the ad by listening to it, going to the advertiser’s Web site, calling their phone number or clicking through to the station’s site.
Additionally the company is exhibiting RadioAd.com/Backdoor Web-based business administration, which provides 24-hour administrative access to RadioAd.com listings. Users assign the search engine and marketing criteria to the ad. RadioAd.com/Backdoor also provides the user with control over ads, allowing access to supporting ROI information for the client’s ad.