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RaySat Names Suppliers for AT&T CruiseCast

Service plans satellite radio and TV to vehicles

Dallas-based RaySat Broadcasting Corp. has chosen six suppliers to help deliver the AT&T CruiseCast service to vehicles this spring. The service, on which we’ve reported following this winter’s CES show, is another competitor for radio in the car environment.

CruiseCast promises to bring 22 satellite TV and 20 satellite radio channels to the rear seat entertainment system; it has not yet announced its radio program providers.

The service is a competitor to Sirius Backseat TV.

Suppliers include IntelSat, ST Electronics, Hyundai Digital Technology, NDS, Synchronoss and RaySat Inc. IntelSat provides the satellite and teleport services and ST Electronics is responsible for the circuitry that enables the line-of-sight blockage protection for the service. Hyundai Digital Technology manufactures the in-vehicle receiver used to transmit AT&T CruiseCast service.

A partner familiar to readers for its work in HD Radio, NDS provides the conditional access system, middleware and integration services. Synchronoss is responsible for subscriber account management and the service-activation front-end while RaySat will provide the compact roof-top antennas.

RaySat chairman and CEO Yoel Gat made the announcement at the Satellite 2009 industry conference in Washington.